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為3000萬實體店謀出路,金蝶智慧記正式發布智慧微店

2019-06-14 18:59:08 發布者:智慧記
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2019年5月21日,金蝶智慧科技有限公司(以下統稱金蝶智慧記)在深圳金蝶軟件園正式發布新產品——智慧微店。金蝶智慧記 屬金蝶軟件旗下,經過九年發展,成為小微、個體工商戶領域標桿服務商。智慧微店是專為小本生意打造的線上店鋪解決方案,志在幫助3000萬小微實體店主在日趨嚴苛的市場環境中獲得新生,尋求新出路!

線下客流量日漸趨微,實體店處境艱難

中國擁有海量的小微實體店,為實體經濟貢獻了巨大的經濟價值,解決了大量的就業人口。但由于市場環境迅速變化,個體經營意識陳舊等原因,很多實體店面臨的共同現狀——客流量不斷減少。

另一面,還要承受著租金、人工費用的大幅上漲。與成本上漲同時存在的,還有競爭態勢的升級。“10億人民9億商,還有1億在磨槍”,每年仍然有大批的競爭者涌入,同行之間差異小、競爭大 基于這樣的顯著痛點,很多先行者已經嗅到了商機,紛紛切入小微市場,提供各類經營服務。金蝶智慧記作為小微市場最早的耕耘者之一,已經擁有了550萬的存量用戶,賦能小微實體店主已成為其必然使命。

 

智慧微店,幫助小微老板把實體店開進手機


在新零售、產品供應鏈層級減少的背景下,小批發商生存的市場空間受到影響,倒閉或轉型零售;從社零總額的占比來看,線上零售占比僅為15%,線下仍有85%的市場份額有待開墾。隨著線上和線下融合程度的不斷加深,線下的份額將逐步轉移到線上,這意味著還有4倍以上的市場空間有待挖掘。而智慧微店,就是要幫助老板們,將這4倍的市場空間進行充分挖掘通過熟客營銷留住老用戶,借力微信生態獲取流量紅利,線上線下經營實現一體化。把實體店開進手機,切實解決客源問題,讓老板們從此不再看天吃飯。智慧微店具有以下四大優勢:

第一、創建屬于自己的微信小程序店鋪,分享、讓附近的消費者看到你,結合送貨上門等服務,打造店鋪的差異化優勢。借力微信生態系統,獲得海量的流量紅利;

第二 、精準的熟客營銷,用微信會員卡儲值消費、積分兌換與優惠折扣,增強顧客粘性,提升消費力,讓更多人成為回頭客,結合數據逐步了解消費者畫像;

第三 、與智慧記進銷存數據連通,線上線下一體化,簡單智能又方便。借助智慧記,即時了解毛利、凈利、銷售排行、熱銷商品等,讓決策不難;

第四  、簡單上手,自己也能學會;價格不貴,比市面同類軟件便宜很多。功能實用,性價比高。金蝶品牌出品,提供專業服務,更有保障。

    在技術方面,智慧微店也獨具亮眼之處,利用云端存儲數據,純SAAS化運營。老板在創建店鋪完成之后,系統會根據店鋪頭像自動匹配主題顏色,黑科技感十足。


智慧經營服務解決方案成型,全方位賦能小微店主

智慧微店的發布,不單純是產品的發布,更標志著金蝶智慧記從管理型產品正式向經營服務型產品轉型。智慧微店發布之后,將與智慧科技旗下產品——利潤多多、智慧門店、智慧記進銷存融合,數據相通,形成智慧經營服務方案。

開店前,用利潤多多小程序,了解同行,測算盈虧平衡點和回本周期,心中有數不盲目投入;開店后,用智慧微店與智慧門店,獲客留客、進貨比價在線訂貨,送貨,收銀效率,打造差異化競爭優勢;用智慧記進銷存智能記賬,核算成本,賺多賺少一目了然。同時,與螞蟻金服的網商銀行等聯合打造專屬貸款,讓店主們資金周轉需求,不再是難題。

金蝶智慧記負責人表示,對于小微企業而言,面對困境并不可怕,更重要的是能夠認清大勢,抓住機會。智慧記始終不忘初心,帶著善意、敬意和誠意,用科技的力量,直達并成就客戶,共同走向幸福圓滿!

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