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三天營業額翻兩番,智慧記微信會員卡激活小店生意

2019-04-04 09:01:43 發布者:智慧記
5262

實體門店,日子不太好過。尤其是那些小店。

從事水果生鮮行業多年的濤哥,去年關閉了一家生意不好的水果店。彼時各大電商還未涉足生鮮領域,當其他實體店哀鴻一片的時候,濤哥的生意還是風光無限。也就這一兩年時間,濤哥明顯感覺到到店的顧客越來越少了,一些熟面孔漸漸地也看不到了。

提升店內的營業額是關乎生存的大事。事實上,盡管受到電商的沖擊,一些實體門店依舊堅挺,就拿水果行業來說,某果園的生意一直很好,排隊買單的情況并不少見。除了嚴把質量關,某果園在會員營銷方面的系列舉措至關重要。談起這個,濤哥有點激動,“我的水果質量不比他家差,但是我沒辦法自己做一個會員出來,顧客來了又走了,這個確實是我們小店的短處。”

風暴來臨的時候,大船可以激流勇進,而小船往往漂泊無靠。如今,越來越多的實體門店,尤其是小門店正面臨著獲客難、顧客流失嚴重的問題。

門店留客難,何為正解?

馬云有句經典的話,“不是實體經濟不行了,而是你的實體不行了。”在當前的大環境下,把門店生意糟糕的表現甩鍋給電商,確實有失公平。事實上,近年來,電商平臺入駐費、推廣費等成本水漲船高,實體門店漸有回暖之勢。

      為了獲取更多的顧客,不少實體門店已經采取了行動。發傳單、搞優惠、送禮物……早已經不是什么新鮮事物。但讓濤哥困惑的是,這種打法就像游擊戰,打一槍換一炮,沒有一個長期作戰的策略。往往投入較多的人力物力,卻收效甚微。對于濤哥來說,他希望有一套完整的獲客工具。“這套工具能把顧客真正的留住,可以來店里充值、消費,可以搞積分兌換。當然了,不是拿個本子手工去記,要給人這是個正規店的樣子。”

         借助微信會員卡,釜底抽薪

“他山之石可以攻玉。”開放的互聯網環境,給了實體門店老板借助第三方工具的可能。雖然沒有品牌連鎖門店的實力自行研發工具,但成熟的第三方工具完全可以滿足實體門店獲客方面的需求。

香港上市企業金蝶集團旗下的生意記賬工具智慧記,近日推出面向小微企業的微信會員卡服務,可顯著提升實體門店的獲客能力。智慧記微信會員卡,實現了掃碼快速開卡、在線充值、會員卡賬戶結算、會員積分兌換等全面的會員營銷服務。商家申請開通服務后,即可擁有和品牌連鎖門店一樣的會員營銷系統。此外,會員信息多端同步,商家在收銀機、電腦端、APP端任一設備上操作,其他端實時同步。

濤哥作為智慧記多年的老用戶,對微信會員卡這個功能早已是躍躍欲試。為了提升這個月的營業額,濤哥在水果店推出了開卡充值送水果禮盒的活動,獲客效果明顯,營業額顯著提升。“三天不到的時間,已經有20多個顧客開了卡,一半以上的顧客有充值,比平時營業額翻了兩番。打算下個月起,另外幾家分店也用上微信會員卡。”

      也許,我們經過街頭巷尾的商鋪,并未太多停留。但每一個商鋪背后,都凝聚著經營者的心血。無論規模大小,讓每個經營者的付出總有所得,這才是一個市場該有的樣子——英雄不問出處,只求天道酬勤。智慧記微信會員卡,讓小店也能用上完善的會員營銷工具,助力小微企業智能記賬的基礎上,切實提升經營能力。

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